curriculum reviews

Professor in a Box–Principles of Marketing Review

Professor in a Box is a complete college Intro to Marketing Course.  It is geared toward High School and College students it is available to purchase from Professor in a Box for $119.99 and shipping is free.   (A money back guarantee is offered.)  After completing this course, students could take the CLEP Marketing Exam and save some tuition money!

The Objectives of the course are as follows:

  • Familiarize students with basic marketing concepts and terms
  • Review global economic, social, and other environmental forces affecting marketing a product or service
  • Describe and evaluate the way products and services (both business-to-consumer and consumer-to-business) move into consumption channels, domestically and internationally
  • Explore the social and ethical aspects of marketing

Principles of Marketing is a DVD (PC or MAC) containing 19 chapters.  They are broken down to 28 lessons and is presented as  lectures with Power Point slides.  Lesson plans, chapter objectives, course syllabus and chapter key terms are available to print for reinforcement.  Each lesson can be completed in approximately 30 minutes.  There are quizzes to reinforce what the student has learned and 3 exams.  Quizzes and tests are done on the computer and are automatically graded.  View a sample chapter here.

There are 19 chapters that include:

  • Flash lectures using lecture slides
  • Lecture slides in a printer-friendly format
  • Key terms and concepts
  • Online resources
  • Chapter quiz and solutions

This course is taught by course is taught by Dr. Julie Pirsch, Ph.D. She has worked in marketing as well as teaching at the university level.  She has a pleasant speaking voice on the DVD.  Each lesson is presented well and it has been easy to review and move on to the next one.  We are enjoying this course and will be looking into some of the other products offer by Professor in a Box including Financial Accounting and Money Skills.

My 17 year old daughter is interested in cosmetology, then opening up her own shop someday.  She plans on taking businesses classes in college to help her.  She was very excited that this was a review product!!!  Her material retention is higher with lecture than it is with just reading assignments, so she was VERY excited to take this course.  She plans on finishing this and eventually using it to CLEP out of the Intro to Marketing to be able to take more classes!!!

See what others are saying about Principles of Marketing here.

*As a member of TOS Homeschool Crew I received Principles of Marketing by Professor in a Box in order to write this review and have shared my honest opinion.

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